Hi! I’m Anna, and welcome to qū!
I started qū after over 10 years of wanting to start my own business, specifically one in cosmetics.
Nails have always been a passion of mine. I can easily count on one hand the number of times I’ve frequented an actual nail salon (it’s twice in case you were wondering). I’ve always done my own nails. To me, painting my nails is therapeutic, and I love the ability to use nail polish as a creative outlet. It’s one of the main ways I show myself some self love and self care. It’s also a great form of self expression.
In a generation that grew up with technology and social media, I’ve found it helpful to unplug for a couple hours to give myself a fresh manicure. I genuinely look forward to this time because it’s something I’m not doing for anybody but myself.
My nails are by far one of my biggest and most important accessories. For me, having a good manicure is essential for me to feel my best. Seriously, I could be dressed in a trash bag and look like I crawled out of a sewer, but as long as I have my nails done, I feel put together and confident.
That’s what I hope to evoke in others through these high quality products. I want to help both men and women embrace their biggest built-in accessory: they’re nails. I want people to fall in love with doing their nails. To fall in love with practicing self care. To fall in love with themselves. I want people to find that same confidence that I have found.
All of our polishes are vegan, cruelty free, and non-toxic. Specifically, they are all 9-free formulas. They are highly pigmented and also have a beautiful shine.
Our polishes will generally last for one to two weeks, with the potential need for minor touch-ups along the way. However, it’s important to keep in mind that the longevity of your manicure, regardless of whether you do it yourself at home or visit a salon, will heavily depend on the quality of the application, your specific nail type, and your habits or daily lifestyle.
As of now, we are only offering regular nail polishes. However, the overall goal is to expand our product offering as we continue to grow, so if you don’t currently see something for you, hopefully we will have something that suits your needs shortly!
Admittedly, there is still a lot I do not know, and I am working each and every day to further educate myself and improve my business. If you have any advice or tips, feel free to please kindly send them my way!
Welcome to the qū family!!